2025 marked a major turning point for MidJourney: the leap from still images to motion. With the launch of its first video model, MidJourney officially entered the AI video space, allowing users to generate animated content from simple prompts.
While short in length, these AI-generated videos offer a preview of what’s possible in AI storytelling. In this article, we explore the significance of this launch, how the feature works, and what it could mean for the creative economy.
MidJourney Video: How It Works
MidJourney’s video feature, rolled out in mid-2025, generates four short 5-second clips per prompt. Users can extend these videos up to 21 seconds using built-in controls. The video creation process integrates directly into the platform, offering intuitive buttons to select motion intensity and expand clips.
Users can choose:
- High Motion: Dynamic camera and subject movement
- Low Motion: Subtle or limited movement, ideal for cinematic loops
- Auto Motion: MidJourney’s default setting that interprets your prompt visually
This tool, while experimental, gives creators a new medium for bringing static ideas to life.
Creative Potential and Use Cases
Early adopters are already finding unique ways to use AI video:
- Marketing & Branding: Eye-catching animations for social ads and brand storytelling
- Concept Art & Storyboarding: Quick visual narratives for pitching or planning scenes
- Music & Visual Artists: Pairing short loops with sound for immersive experiences
MidJourney video may not replace traditional animation—but it offers speed and flexibility that were previously out of reach.
Also Read: Can You Use MidJourney for Commercial Projects? (2025 Guide)
Limitations and Challenges
Despite its appeal, MidJourney’s video generator comes with trade-offs:
- Length: Max duration is capped at 21 seconds
- Cost: Roughly 8x the credit cost of a single image per second of video
- Control: Motion can feel unpredictable depending on prompt phrasing
- Legal Risks: The tool has sparked controversy for enabling generation of trademarked characters and likenesses
These limitations are expected for an early-stage feature, but they also highlight the need for creators to be strategic with usage.
Legal and Ethical Landscape
Soon after launch, MidJourney faced legal pushback. Major studios like Disney and Universal filed lawsuits over copyright infringement, citing AI videos that reproduced protected characters.
Even with safety filters in place, some users have bypassed restrictions using obscure or coded language in prompts. This raises urgent questions about AI responsibility, copyright enforcement, and ethical design.
For creators looking to use MidJourney video commercially, the legal gray zone demands caution. Licensing policies are evolving, and creators must stay current to avoid potential conflicts.
MidJourney’s expansion into video represents more than a technical milestone—it’s a signal that AI is moving rapidly toward immersive storytelling. For artists, marketers, and content creators, this opens a new frontier for fast, experimental, and dynamic work.
As the feature evolves, those who adapt early will gain an edge in creative innovation. Just remember: with great power comes great responsibility—and a bit more GPU time.